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Some Enthralling Digital Marketing Project Ideas


Digital Marketing is all about creating brand awareness through digital platforms. Gone are the days when promotion could only be done through conventional ways because now it is time to go digital.

This list of student digital marketing project ideas is intended for beginners and those who are just getting started with digital marketing training in Chandigarh. These digital marketing project ideas will provide you with all of the necessary tools to succeed in your career as a digital marketer.

So, what are you waiting for? Let's start the exploration.

1) ROI on various digital marketing strategies

With this idea, all you have to do is contact different companies and then analyze the budget they have spent on digital marketing. Then analyze what they are expecting in return for the investment they have made. Future Value, Net Present Value, and Internal Rate of Return are a few metrics you can collect. Including this as one of your digital marketing projects can help your resume stand out from the crowd.

2) Social media strategies for online shopping cart

One of the best ways is to remark and retarget. You must have got an impression of what remarked and retargeting is. Let's explain this a bit more. Now you can retarget the audience which has already interacted with your website.

With this strategy, you can retarget the audience with similar products that they have already in the cart. Targeted remarketing provides the user with a very appealing second thought, increasing the chances of conversion. The most well-known remarketing platforms are Google Ads Remarketing and Facebook Pixel, which you can use as case studies for your project.

3) Analytical comparison between conventional and digital marketing

Another fun and exciting project idea is to analyze the returns from the traditional or conventional way of marketing to digital marketing. You can analyse multiple things in this, like marketing expenses, the ability to measure return on investment, interaction with the audience, and so on. You can advise a business on how they can generate more revenue by simply following either conventional way or digital way.

4) Facebook Analytics

You must be very familiar with Facebook. It aids advertisers in comprehending a targeted user's entire journey across all Facebook channels, including desktop, mobile app, messenger, and facebook lite. Analytics is a useful feature of Facebook Ads Manager that allows you to analyze ad viewers at a finer level.

5) Google SEM case study analysis

To understand this point, first, you have to know about Search Engine marketing. Let's have a look at the meaning without wasting any further time. The practise of marketing a business through paid advertisements that appear on search engine results pages is known as search engine marketing (or SERPs). Advertisers bid on keywords that users of search engines like Google might type in when looking for specific products or services, giving them the chance to have their ads appear alongside the results for those queries.

In this project, You can run a campaign to juxtapose different SEO strategies with other digital marketing strategies. The main aim is to attract organic traffic for the client's business. You just have to study and lay properly.

So, these are the most effective and famous digital marketing project ideas. In some of the cases, you have to collect the data from other companies, and in other scenarios, you have just to observe or study the data of the company itself. The whole journey will be full of fun if you should choose the right idea and digital marketing institute in Chandigarh. Go and start the journey now!

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