It is the era of the internet. You can have access to the whole world if you have an internet connection. Gone are the days when you have to stand in the scorching sun to withdraw cash, or to pay bills, or to sell the company products. Now you can do all this by just sliding your finger on the keyboard or smart screen.
The Internet's ever-growing popularity has provided a huge opportunity for companies to extend their business and reach into the cyberspace world. Every business sooner or later will adapt itself to the digital environment.
So, you must be thinking about how it can benefit you? and what you have to do?
The answer is right in front of you and that is Digital Marketing.
Now you must be thinking what is it? How can you pursue digital marketing as a career? What are the benefits?
And if you have never heard this term before then you must be encountering another question-
Do I have to spend several hours to get information about what digital marketing is?
No, just stop your process of thinking right there. All the answers to your questions are already answered below. Just grab a coffee and read. In the end, you will see a bright future is waiting for you.
First thing first, let’s understand - What is Digital Marketing?
Digital marketing is the component of marketing that uses the internet and online-based digital technologies for the advertisement and publicity of products. The objective of both the traditional way of marketing and digital marketing is the same - to sell a product and to engage with the customers. However, digital marketing helps to get more precise data analysis than conventional marketing.
If you are a science student you must be wondering can you pursue digital marketing as a career? Of course YES! Students of any field can take up digital marketing as a career.
Why choose digital marketing as a career?
If you are blessed with a creative mind, have the potential to communicate with people effectively, enjoy challenges, or interested in a career that is fast-paced and ever-changing, then you must go for digital marketing. It is just like every day is a new start’. Every day will be a thriller if you want to show the creativity of your thoughts.
Now worrying about being a fresher? Don’t fret!
Of course, knowledge is required and inherent skills such as imagination, eagerness to learn, analytical capacity and being a team player are all plusses for anyone entering this area. Even without a degree in marketing, a fresher can get started and go on doing very well in this area. There are many opportunities in Digital Marketing As a Career because everyone wants to reach its targets via digital channels.
All you have to do is keep doing it, keep learning, practice it and excel at it.
Digital marketing has different components it. All the fields have some requirements. The most important thing in this field is a skillset. Are you more of a creative writing person or you are better with analysis? As different fields require different skillsets. And to polish your talent you must go through professional training.
Let’s have a look at the main components of Digital Marketing:
1) Search Engine Optimisation
When you search for a topic on a search engine, it provides you with a list from where you can explore but have you ever wondered who decides the sequence? Who decides which webpages will be in the top 10 results? And the answer to these questions is Search Engine Optimisation, which is also known as SEO. It is a method of improving the ranking of web pages and their visibility on various search engines such as Google, Yahoo and more.
2) Content Marketing
If you have the ability to grab the attention of people with your writing skills, then you are capable of doing wonders with your talent. Content writers have to produce engaging and informative content through which they will be able to gain and retain customers. Content writers have a solid grasp of the language. They have the ability to play with words.
3) Email Marketing
Email marketing is a kind of marketing that includes sending emails to customers. With the help of email marketing brands can reach out to their targeted markets. If you check your mailbox right now, you will have several messages from various brands some would be offering a special discount, some would be telling you about the new products, and some about campaigning. In this way, the companies keep their customers up to date.
4) Social Media Marketing
Social media is turning out to be a big influencer in every possible way. There are multiple social media platforms with which all of you are very well acquainted such as Facebook, Instagram, Pinterest and so on.
Earlier with conventional mode of marketing one can reach a limited audience but now if you have the skills of social media marketing the limit which was imposed earlier has vanished. You can reach to your targeted audience within a short period.
In layman terms, its online shopping. It refers to buying and selling of goods and services.
Gone are the days when you have to go to shops or malls and still sometimes you were not able to select even one single product. Now, you can order everything you wish for. The greatest example is the period of this pandemic, going physically outside is not a safe option but staying at home and purchasing things of necessity at the online platform is the new normal’. There are many sites such as Amazon, Myntra, Flipkart and more.
For more in-depth knowledge of digital marketing, you can opt for a certification course online. Although there is no mandatory requirement for a degree, professional training is a must. A diamond always comes to the market after it is polished. You may have that talent to enter this field but you may require some polishing beforehand. Once you have earned your certificate you will be unstoppable.