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Marketing Management

Post Graduation Diploma in

Marketing Management

Study Modes:

 

Regular course, weekend batches also available for working professionals.

Key Topics:

 

Basic Of Sales and Sales Process, Selling skills and Techniques, Use Of Social Media For Sales, Institutional Sales, Advertising and Promotion.

Key Features: 

 

One of the key areas in business is 'Marketing Management'.

This PG program aims to provide the candidate with an end to end understanding of the 'Marketing' process and the skills required for becoming an effective sales professional.

This program shall be work-integrated and will enable the participant to develop his/her sales skills in specific industry domains using multiple channels. Specific inputs related to specific industry/sector, products & services shall also be provided before commencing the on-the-job training.

Employability:

 

This program will provide for employment opportunities to candidates in all big, medium, and small firms.

Undergoing the PG Diploma in Sales Management will give the students an upper hand in comparison to others as they will receive additional specialized training as follows -

  • Understanding the intricacies of the entire sales process.

  • Analysis of the market and competition.

  • Create promotional strategies and implement them.

  • Develop skills in personal selling.

  • Negotiate and close a deal efficiently.

  • Build a relationship with customers.

  • Conduct after-sales follow-up.

 

 

Certification in

Strategic Marketing

Duration2 Months

Awards: Certification Awarded by RMS hub partner of Tata Institute of Social Sciences-SVE.

Study Modes: 

Regular course, weekend batches also available for working professionals.

Key Topics: 

Introduction to product market analysis, Understanding Of Consumer Behavior, Promotional Strategies, Strategic Sales Closure Techniques, Using The 'AIDAS' Technique For sales prospecting, post-sales follow-ups, relationship marketing, up-selling techniques in sales, cross-selling techniques in sales.

 

Key Features: 

One of the key areas in business is 'Sales Management'.

This program aims to provide the candidate with an end to end understanding of the 'Sales' process and the skills required for becoming an effective sales professional. This program shall be work-integrated and will enable the participant to develop his/her sales

skills in specific industry domains using multiple channels. Specific inputs related to specific industry/sector, products & services shall also be provided before commencing the on-the-job training.

Eligibility for Admission

  • 10+2 from any recognised Board or University

Examination and Assessment

 

Students will be assessed based on project work and written examination that would be conducted at the end of the course.

Our Internship Partners

Sumangal Arora, Marketing Student

(Fortis Hospital, Mohali)

It has been a great experience for me and I have learned a great deal from here. I got selected in Fortis Hospital, Mohali as an intern. I would recommend this to all the

students who are looking for future

in the field of Marketing.

Vigya Gulati, HR Student

(HUCAP Connect, Chandigarh)

I'm pursuing PGDHR from RMS and loving it. The faculty and all the other staff are not only knowledgeable but helpful as well We have the liberty to ask questions as many times as we want Topics that we've never heard of before are taught to us in a fun manner It is compulsory for us to go for internships as a way to make us practice all that we've learned Hence, we're provided with theoretical as well as practical knowledge

Priya Mander, HR Student

(Taj Hotel, Chandigarh)

RMS has given me the opportunity to apply the theoretical learnings done in class, practically at Taj - Chandigarh. The amazing faculty at RMS has helped me to make a path for a better future for myself.

+91 9988056377

rmstatainstitutesve@

gmail.com

RMS - TISS SVE. 

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Human Resource Management

Accounting & Taxation

Strategic Marketing

Soft Skills

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