Certificate in Digital Marketing

₹28,500.00
Certificate in Digital Marketing

In the modern age of computers, laptops, smartphones & tablets, the communication levels have been altered to a whole new level. To cater the demands and understand consumer behavior, one has to harness the power of digital marketing services.
“Digital Marketing is a tool which allows manufacturers, retailers and service providers in reaching to a larger group of audience and serve them more effectively. “

COURSE BRIEF

TISS will be conducting short-term/certificate programme to cater to the skill enhancement requirement. This program will focus on imparting and upgrading the skill and knowledge of individuals who are already part of the workforce or those who need on the job training. This would thereby provide opportunities to individuals to enhan0ce their employability and growth prospectus.

ELIGIBILITY

  • Any Graduate
  • Working professionally from Marketing/sales and administrative departments and personnel in line departments/strategic UNITS(SBUs) of public sector enterprise.

COURSE CONTENT

The course content comprises of these modules:

  • Digital Marketing overview
  • Website creation.
  • Content Marketing.
  • SEO-on page/off page.
  • Google analytics & search console.
  • SMM/SMO-Fb,Twitter,G+,Youtube,Linkedin,Instagarm.
  • SEM,PPC,ODA,Ad-words.
  • Email Marketing.
  • Affiliate Marketing.
  • Lead generation.
  • ORM.
  • Adsense.
  • Digital Marketing business strategy.
  • Tools usage.
  • 7 days soft skills training.
  • Internship preparation /Job assistance.
  • Blogging .
  • Mobile Marketing.

 

Examination and Assessment

Students will be assessed on project work, viva, OJT and a written examination at the end of course.

LEARN AND PROGRESS ALONG WITH DIGITAL MARKETING CAREER PATH WITH OUR TATA CERTIFIED COURSES IF YOU REALLY WANT TO STAND OUT FROM YOUR PEERS IN THE INDUSTRY.

COURSE BENEFITS

  • Understand Internet technology.
  • Successfully craft a digital marketing strategy.
  • Use online tools to promote products on various digital platforms.
  • Understand and Interact using various e-commerce application.
  • Effectively able to manage company websites.
  • Create effective Marketing campaign.
  • Compare marketing performance of the company with a competitor.
  • Develop web content strategy.
  • Manage user-generated content.
  • Design web traffic control.

 

EMPLOYABILITY

After attending this course, participants will have a clear understanding of how to measure and monitor their online traffic. using this information, you should be able to update your marketing campaigns to drive increased traffic to your business. The various roles that a participant shall be able to take up after successfully completing this program are:-

  • Digital Marketing Executive.
  • Sales Promotion Executive.
  • Marketing data Analytics Executive.
  • Marketing Co-ordinator.
  • Sales Support Executive.
  • Create effective Marketing campaign.
  • Online Market research Executive.

 

“Digital Marketing: The need of the hour”

  • 0/1

    Course Duration

    • Lecture1.1
      Course Duration
      30m

Reviews

Average Rating

0
0 rating

Detailed Rating

5 stars
0
4 stars
0
3 stars
0
2 stars
0
1 star
0
₹28,500.00

Leave A Reply

Your email address will not be published. Required fields are marked *